Privacy Policy for Basketball Arcade Machine by Simplay Studio

Last Updated: April 10, 2025

This Privacy Policy applies to the mobile application Basketball Arcade Machine (hereinafter referred to as "the App"), developed and operated by Simplay Studio (hereinafter referred to as "we," "us," or "our"), the legal entity responsible for the App as listed in the Google Play Store. We are committed to protecting your privacy and ensuring transparency about how your information is handled when you use the App. This policy explains our data practices in detail and applies to all users of the App.

By using Basketball Arcade Machine, you acknowledge and consent to the terms of this Privacy Policy.

1. Information We Collect

We do not directly collect personal information from you through the App. However, third-party service providers we use to operate and improve the App may collect certain data on our behalf. The types of information that may be collected include:

1.1 Information Collected Automatically by Third Parties

• App Activity and Game Progress: Data about your interactions with the App, such as game progress (e.g., scores, dunks, and bonuses in Timer or 3 Balls modes), session duration, and in-game actions.
• App Info and Performance: Crash logs and diagnostics data to help us identify and fix technical issues.
• Device or Other IDs: Information about your device, such as device name, operating system (e.g., Android version), browser type and language (if applicable), IP address, and mobile device identifiers (e.g., device ID, advertising ID, MAC address, IMEI).
• Analytics Data: We use third-party analytics tools, such as Unity 3D, to collect anonymized data about App usage. This includes metrics like the number of users, session lengths, and feature usage to help us improve the App.
• Leaderboard Data: If you use the Game Center Leaderboards, Game Center may collect data such as your player ID, scores, and device information to display rankings and compare scores with other players.

1.2 Information You Provide Directly

• Support Communications: If you contact us directly (e.g., via email at [email protected] for support), we may collect the information you provide, such as your email address and any details included in your message.

1.3 Information We Do Not Collect

• The App does not collect sensitive personal information such as your location, contacts, photos, or financial data.
• We do not require you to create an account or provide personal information like your name, email address, or phone number to use the App.

1.4 In-Game Purchases

The App offers in-game purchases (e.g., selection of balls in the in-game store). These transactions are processed by the Google Play Store, and we do not collect or store your payment information. Google Play’s privacy policy applies to these transactions.

2. How We Use Your Information

We and our third-party service providers use the information collected for the following purposes:

• To Provide and Improve the App: App activity and game progress data are used to save your progress and ensure the App functions properly across its modes (Timer, 3 Balls). Crash logs and diagnostics help us identify and fix bugs to improve the App’s performance.
• To Analyze Usage: Analytics data (via Unity 3D) helps us understand how users interact with the App, allowing us to enhance its design, features, and user experience.
• To Support In-Game Purchases: We use device information to facilitate in-game purchases through the Google Play Store.
• To Enable Leaderboards: Game Center uses your scores and player ID to display rankings and compare your performance with other players on the Leaderboards.
• To Communicate with You: If you contact us, we use your provided information (e.g., email address) to respond to your inquiries or provide support.
• To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, or legal requests.

Note: The App does not currently display ads. If we introduce ads in the future, we will update this policy to reflect how ad-related data is used.

3. How We Share Your Information

We do not sell, trade, or rent your information to third parties. However, we may share your information in the following ways:

• With Third-Party Service Providers:
  • We share data with third-party providers that help us operate the App, such as:
  • Unity 3D: For analytics purposes, Unity collects app activity, device information, and performance data (e.g., crash logs) to help us improve the App.
  • Google Play Services: For in-game purchases, Google Play may collect device information to process transactions.
  • Game Center: For Leaderboards, Game Center collects your scores, player ID, and device information to display rankings and compare scores with other players.
  • These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• For Legal Reasons: We may disclose your information if required by law, such as in response to a court order, subpoena, or government request.
• In Case of Business Transfers: If Simplay Studio is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this Privacy Policy.

4. Data Retention and Security

• Retention: We retain data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. For example:
  • Analytics data collected by Unity 3D is retained for up to 14 months.
  • Leaderboard data shared with Game Center is retained according to Game Center’s policies.
  • Support-related communications (e.g., emails) are retained for up to 2 years.
  After these periods, we delete or anonymize the data.
• Security: Data is encrypted in transit to protect it from unauthorized access during transmission. We implement reasonable technical and organizational measures to safeguard your information. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

Note: We do not provide a mechanism for you to request data deletion because the App does not collect personally identifiable information. Data collected by third parties (e.g., Unity, Game Center) is managed according to their retention policies.

5. Your Choices and Rights

• In-Game Purchases: You can choose whether to make in-game purchases (e.g., purchasing balls in the in-game store). These are optional and processed by Google Play.
• Leaderboards: You can choose whether to participate in Game Center Leaderboards. If you opt in, your scores and player ID will be shared with Game Center to display rankings.
• Analytics: The App uses Unity 3D for analytics, which collects anonymized data. You cannot opt out of this data collection, as it is necessary for the App’s operation and improvement. However, no personally identifiable information is collected.
• EU/EEA Residents (GDPR): If you are in the European Union or European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, or erase your data, and the right to object to or restrict processing. Since we do not collect personally identifiable information, we may not have any data to provide or delete. Contact us for assistance.
• California Residents (CCPA): If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what data we collect and to request deletion. Since we do not collect personally identifiable information, we may not have any data to provide or delete. Contact us for assistance.

Note: The App does not currently serve ads. If we introduce ads in the future, we will provide options to opt out of personalized ads through your device settings.

6. Children’s Privacy

Basketball Arcade Machine is a family-friendly game suitable for all ages, but it is not specifically designed to target children under the age of 13 (or 16 in the EU/EEA). We do not knowingly collect personal information from children under this age. The App does not require users to provide personal information, and the data collected by third parties (e.g., Unity 3D, Game Center) is anonymized or limited to gameplay data (e.g., scores) and used solely for analytics, performance improvement, and Leaderboards.

If we learn that we have collected personal information from a child under 13 (or 16 in the EU/EEA) without parental consent, we will delete it promptly. If you believe a child under this age has provided us with personal information, please contact us at [email protected].

7. Third-Party Services

The App integrates with third-party services, such as Game Center for Leaderboards. These services may have their own privacy policies, and we are not responsible for their practices. We encourage you to review their policies:

• Game Center: For information on how Game Center handles your data, please review their privacy policy at Apple’s Privacy Policy.
• Unity 3D: For information on Unity’s data practices, please review their privacy policy at Unity Privacy Policy.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page (https://bluedotgame.com/basketball/privacy.html) and updating the "Last Updated" date at the top. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• Email: [email protected]

We will respond to your inquiries as soon as possible.